AT&T CASE STUDY

AT&T Case Study

Supplier Power:

    There are many suppliers in the market, so companies are not dependent on one big provider like AT&T. This variety of different companies allows companies to have more options and the ability to bargain, allowing them to keep supply costs down.


Threat of New Entrants:

    New companies can enter the market more easily now because the government has relaxed regulations. Therefore, it's much easier for smaller companies to join the market, which could lead to more competition and pressure on existing companies.


Competitive Rivalry (Existing Competitors):

    Many well-known companies, like Sprint, MCI, and WorldCom, are already competing in this market. These companies are competing on price and the types of services they offer, so it's tough for any one company to dominate.


Buyer Power:

    Customers have more choices now, and the government has strengthened consumer rights. Because customers can choose from more services and prices, companies need to work harder to keep them interested. The market has turned to be more customer-focused, so companies must meet customer needs to be successful.


Threat of Substitutes:

    New technologies like email, mobile phones, and internet-based calling, are alternatives to long distance calls. the alternatives are cheaper and more convenient, which reduces the demand for traditional distance services.



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