The 4P Input Variables

 


The 4P Input Variables

Product:

Product is divided into 4 periods: introduction, growth, maturity, and decline. The graph shows that when the product grows in sales volume, the profit should rise; when the product is in the maturity of sales volume, the profit is lost. The graph shows how the introduction, growth, maturity, and decline periods affect sales volume and profit.

Price:

Price essentially discusses the price target and the direction of the price strategy. It's when the company uses the price calculation method to determine the final price of the product.

Place:

Place discusses the customer service analysis of the level of expectation then uses a distribution channel to set the company's goals, create a strategy decision, and manage conflict. 

Promotion:

Promotion provides or persuades consumers about the performance of a product or service to induce customers to purchase a company's product or service. It discusses the characteristics of the product, the range of sales, the market type, the product time, and the sales promotion to advertise and promote personal sales.

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