Merger & Aquisition

 Mergers & Acquisitions

Mergers & Acquisitions are two different marketing strategies used to determine a company's response to changes in a business environment. 

Mergers:

  • Mergers dissolve the acquired company and absorb it as part of another company's organization.
    • Absorption-type merger: A merger in which two or more companies dissolve the remaining merged companies with one company as a subsidiary, and the assets, businesses, and liabilities are comprehensively inherited by the surviving company.
    • Consolidation-type merger: A merger in which two or more companies form a new company by dissolving an existing company, and the newly established company acquires assets, businesses, and liabilities of the dissolved company.

Acquisitions:

Acquisitions are a form in which the purchased company is not dismantled but is managed as a subsidiary or related company to another.

Friendly M&A is a voluntary M&A offering by creditors or governments to collect public funds and bonds invested in these enterprises. 

Hostile M&A is conducted to secretly buy stocks of other companies in the stock market and take over management rights. It's trying to take away the management rights of existing significant shareholders which increases tension.

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