3C, SWOT, and STP
3C, SWOT, and STP write about the meaning 3C: The 3 Cs are company, customer, and competition.Company analyzes the internal environment to discover a company's strengths and weaknesses, while customer and competition analyze the external environment to discover key successes and threats to the company. SWOT: SWOT stands for strength, weakness, opportunity, and threat. This method of analysis requires an understanding of the company's strengths and weaknesses and possible opportunities or threats to the company. After determining the factors, companies form strategies based on the SWOT and determine which strategy would be most effective for the success of the company. STP: STP stands for segmentation, targeting, and positioning. Segmentation is dividing the entire market with similar product goals to create a successful marketing mix. Targeting is when the company decides on the target market to achieve its goals. Segmented markets are created for selected consumers. Positio...
